Top 5 Pet Industry Trends to watch in 2025

Introduction

India’s petcare Industry, some experts believe is at its nascent stage. However we cannot argue more that it is one of the Industries to Watch for in 2025.  With an increasing number of households across the country adopting pets and spending lavishly on pet-related products and services, this industry is definitely on an upsurge. 

Currently valued at $3.5 billion in 2024, the pet care market in India offers immense potential for growth. Pet parents are no longer seeking just basic care; they are leaning toward premium and specialized offerings such as health supplements, grooming services, and tailored diets. And thus, experts suggest this will grow to a whopping $7-7,5 Billion by 2028.

This growth presents businesses with a prime opportunity to establish themselves in a dynamic and evolving sector. By addressing the rising expectations of pet parents through innovative products and specialized services, companies can secure a strong foothold. 


Surge in Pet Ownership: From Strays to Family Members

As of 2024, India is home to more than 32 million pets, a number that has grown substantially in recent years. The Covid-19 pandemic has been a major catalyst in this. As many families adopted/rescued many animals including strays. A lot of youngsters are turning to getting/adopting pets as companions to kill their loneliness. These have been major contributors for the surge in the pet care industry. The new pet parents are now investing in their pet’s health, care and overall well-being.

If we were to compare this growth to other countries like the US, India is still far behind in terms of the pet population, for example - India’s pet population per household is just 0.10, compared to 1.06 in the US or 0.82 in Germany. This gap shows the immense potential for further expansion of the pet care industry.



Lets look at what would be trending in the year 2025 for the pet industry - 

  • Tailored Nutrition for Pets
  • Personalised pet nutrition has been gaining momentum, as a lot of pet parents are demanding specialised tailored diet plans for the wellbeing of their pets. A lot of brands giving specialised meals catering to special needs like joint pains, fur/coat enhancing diets are gaining traction. 

  • Sustainable and Eco-friendly Products
  • With the world turning to Eco friendly, sustainable products the pet parents are also opting for eco friendly toys, bio-degradable waste bags, sustainable pet food. Brands making organic and sustainable pet food wet and dry are gaining momentum here. Buy these products on our website.

  • Pet Insurance
  • Pet Insurance is fairly new to the Indian market. However a lot of pet parents are getting aware of the benefits of this insurance. And with increasing costs of healthcare, a lot of pet parents are looking for the most affordable and most convenient policy for their pets.


  • E-commerce
  • E-commerce has seen a major growth as a lot of people are opting for shopping from the comfort of their homes. The pet products are no different as a lot of the pet parents shop and look for discounts on major e-comm platforms like ours.


  • Increase in Pet-Tech
  • Pet-Technology is transforming the pet-care industry. With smart products like GPS-enabled collars, smart feeders, various apps like Happypet for tracking the wellbeing of your pets. Parents are embracing these solutions for the well being of their pets.

     

    Conclusion -

    The Indian Pet Care Industry is evolving at a rapid pace, providing endless opportunities for businesses and consumers. These trends are something that we are predicting will gain momentum this year. Let us know if you all agree.

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